David Lykken is a trusted mortgage industry leader with more than 52 years of experience guiding companies and developing leaders through every market cycle. Through coaching, mentoring, and industry conversations, he helps leaders think clearly, lead confidently, and build organizations that endure.

Latest Podcasts

The Eye of the Storm: Why Mortgage Leaders Must Prepare for a Higher-Rate Future – 07/21/2026 Weekly Mortgage Update CommentaryAI Governance Is the New Competitive Advantage in Mortgage Lending – 07/21/2026 Weekly Mortgage Update segmentFHFA Rule Changes and TRID Reform: Why Mortgage Lenders Should Speak Up Now – 07/21/2026 Weekly Mortgage Update segmentCooling Inflation Calms Rates Despite Middle East Tensions – 07/21/2026 Weekly Mortgage Update segment“Does Anybody Really Know What Time It Is?” Bonds Don’t Care – 07/21/2026 Weekly Mortgage Update segmentFHFA Shifts to Objective Risk: What the Proposed Counterparty Rule Means for Mortgage Lenders – 07/21/2026 Weekly Mortgage Update Segment

Contact Us
(1) 512 632-2900
david@tms-advisors.com
Tennessee, USA
Copyright © David Lykken 2026

BRANCH & REGIONAL LEADER COACHING

Designed for branch managers, regional directors, area VPs, and high-potential producers being groomed for leadership — the people in the middle of your organization who determine whether your strategy actually executes.

WHAT YOU GET

Leadership Identity Development
Moving from 'top producer' to 'leader of top producers' — the identity shift that changes everything about how they show up.
Producer Management Skills
How to lead independent-minded originators without micromanaging, and how to hold people accountable without losing them.
Recruiting & Retention Tactics
Practical strategies for attracting top loan officers and keeping them in a competitive talent environment.
Referral Network Building
Building local market presence and referral relationships that generate consistent, predictable volume.
Difficult Conversation Frameworks
Navigating conflict, performance issues, and hard conversations with confidence — not avoidance.
Choice of Format
Individual 1-on-1 coaching or a group cohort of 6–10 leaders from non-competing organizations — whichever fits your situation.

OUTCOMES YOU CAN EXPECT

Branch leaders who solve problems, not escalate them —
the calls to your desk drop significantly.
Stronger recruiting and retention at the branch level —
your best producers stop leaving for competitors.
Consistent volume from more locations —
more branches performing at a higher level, more reliably.
A leadership pipeline you can count on —
branch leaders ready to step into regional roles when the time comes.
Local market presence that compounds —
referral networks and community relationships built to last, not just the next quarter.

“The performance gap between a strong branch leader and a struggling one is not marginal — it’s enormous. One builds culture and drives volume. The other loses talent and creates problems that land on your desk.”

— DAVID LYKKEN

WHO THIS IS FOR

Branch managers —
who were great originators but never developed as leaders
Regional directors —
carrying accountability for multiple locations and teams
Area VPs —
who need to lead at scale without being the smartest person in every room
High-potential producers —
being groomed for leadership roles in the next 12–24 months

Ready to explore what this engagement could look like for you? Schedule a no-obligation discovery call — we’ll talk through where you are and whether working together makes sense.