INDUSTRY INSIGHTS & ARTCLES

Written thought leadership from five decades on the front lines of mortgage banking — practical, opinionated, and built for the leaders who don’t have time for content that doesn’t move the needle.

WHAT YOU GET

Leadership & Culture Articles
Deep dives into what separates mortgage organizations that endure from those that don't — written from experience, not theory.
Market Cycle Analysis
What the current environment actually means for mortgage leaders — framed by five decades of navigating exactly these conditions.
Technology & AI Perspectives
Honest assessments of what's worth adopting, what's overhyped, and how mortgage leaders should approach the digital transformation of lending.
Talent & People Strategy
Insights on recruiting, retention, and developing the leaders inside your organization before the market forces your hand.
Practical Frameworks
Tools and models mortgage leaders can implement immediately — not academic concepts that look good on paper and die in the real world.
A Subscription That Compounds
Each new piece builds on a body of work that spans decades — the longer you read, the more context you accumulate.

OUTCOMES YOU CAN EXPECT

A sharper strategic lens —
regular exposure to high-quality thinking raises the baseline quality of your own decision-making.
Frameworks you can actually use —
every article is written with implementation in mind, not just comprehension.
Context that changes how you read the market —
David's long-view perspective reframes what you're seeing in ways that purely analytical content can't.
Language for the conversations that matter —
the right frameworks give you the vocabulary to lead discussions about culture, strategy, and people more effectively.
A connection to the industry's ongoing conversation —
insights that keep you current, credible, and ahead of the trends shaping mortgage banking.

“The leaders who thrive through market cycles are the ones who never stop learning. They read broadly, think deeply, and apply relentlessly. That’s who this content is written for.”

— DAVID LYKKEN

WHO THIS IS FOR

Mortgage executives and founders —
who want to keep thinking sharply without carving out hours for books or courses
Leadership teams —
looking for shared frameworks and language to align around strategy, culture, and people development
Branch and regional leaders —
who want to grow their strategic thinking beyond the day-to-day demands of their roles
Anyone in the mortgage industry —
who believes that staying intellectually curious is part of what it means to lead well

Ready to connect, collaborate, or tune in? Reach out to David’s team directly — whether you’re booking an interview, applying to be a podcast guest, or subscribing to new insights.